For Authors · The Author System
A brand ecosystem that helps readers find your book, buy it, and keep going.
For nonfiction authors with a finished or nearly finished manuscript, or a published book. The Author System is a curated suite that helps readers discover the book, understand its value, buy it, and continue into the author’s wider body of work.
Discuss my Author SystemThe book is the center. The ecosystem gives it reach.
- 01
Position
How readers discover the book and understand what it is for.
- 02
Products
What can exist around the book to carry its value further.
- 03
Path
How a reader moves from interest to purchase.
- 04
Continuity
How readers continue into the author’s wider body of work.
Process
How it comes together.
- 01
Clarify the book and reader
Establish what the book does and who it is for.
- 02
Curate the ecosystem
Select the components that fit this book, not a fixed bundle.
- 03
Prioritize the system
Decide what should exist first, and what can follow.
From the author’s own practice
Interview Like an Olympian™
Jeneba wrote, launched, and built a reader path around her own book, from the page into direct purchase and programs for organizations.
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